Businesses nowadays dont just depend on traditional marketing materials such as posters, tarpaulin banners, and brochures. Instead, they utilize wearable giveaways such as promotional lanyards to have the traction they want for their campaigns or events. Lanyards are not only cheap and easy to customize but additionally quite versatile and fashionable. If youre planning on using this item for your brand as well, then you have to know how to choose the right type. This is a list of dos and donts when searching for a custom imprinted lanyard. Do pick a lanyard that best suits your preferences List your goals for your promo campaign. Do you need it for…